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Idea: brand mastery: how to build a winning brand and be #1 in your niche!

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Abstract

"5 Major Reasons Why Your Business Profits Are Stalling Or Even Falling
Like A Ton Of Bricks ...

... And What You Need To Do Right Now If You Want To Stop Your
Competition From Eventually Eating You Up For Breakfast, Lunch And
Dinner!"

If You're Even Remotely Serious About Achieving Sustainable Long-Term
Business Growth And Success For Your Business, Then I Urge You To Read
The Rest Of This Letter...

Jay Conrad Levinson
The Father of Guerrilla Marketing
Born in Detroit, Michigan, raised in Chicago,
Illinois, Educated in Boulder, Colorado, polished in
London, England, enlightened in San Francisco, California,
introduced to Ken Chee in Brisbane, Australia and writing
this foreword from Jakarta, Indonesia, 2010
Current resident of Orlando,Florida, USA

"Ken's Words, Wisdom and Experience Can and Will Prove to Be a Timeless
Inspiration to Others and Certainly to You ... He is Great to Have As a
Guru."

It is not easy to present information that can have a positive effect
on millions of lives, one at a time. It is not easy to write what you
know with clarity and conviction. It is not easy to live the kind of
life that is both an inspiration to others and a pure joy to yourself.
I agreed to write this preface for Ken Chee because he has done all
three with mastery. And I know that his words, his wisdom and his
experience can and will prove to be a timeless inspiration to others
and certainly to you.
Unlike Ken, I did not begin with an overall strategy. I have lived my
77 years following a master plan that was known only to the Great
Spirit, but not to me. Yet, they were revealed to me as time passed and
life was lived. I did, however, do everything that I could have done -
authoring or co-authoring 58 books in 62 languages that have sold 21
million copies - by writing to solve needs that I perceived in the
world.
As Ken wisely suggests that you construct a business based upon
strategy, return on investment and systems, three solid foundations for
the pillars of your success, I was not guided by a master such as Ken,
but had to learn those things as I went along. Thankfully, he imparts
the knowledge for creating them so that you will be protected from
groping and figuring them out too late, if at all.
A wise man said that as deep as sorrow gouges a hole in your spirit
that will also be the depth of your joy. Ken was blessed by tragedy at
a very young age, which has allowed him to amass a great amount of
compassion, tempered by intelligence, which he graciously passes on to
you in the forthcoming pages. I use the word graciously because he is
such a wonderful and compelling writer - making every sentence he
writes a joy to read and a privilege to learn. Few authors have
presented such important information in so refreshingly and
understandably a manner.
You, the reader, deserve a high five and a pat on the back for having
the taste and discrimination to have selected Ken's book to read from
amongst the nearly countless books that are available to you. Some
believe that you can judge a person by the books in his or her library.
It is obvious to me, though we have yet to meet, that you are a master
of business knowledge.
That skill cannot be over estimated these days and in the days to
follow. It will be enhanced and polished by the words you are about to
read. I was honored to bestow upon Ken Chee, official recognition as a
Guerrilla Marketing Master Trainer. He was a treat to train. And you
will soon agree that he is great to have as a guru.

From: Ken Chee
Date:

Dear Frustrated Business Owner,

Are you worried that your business profits are shrinking and sinking
down the drain?

Are you worried that your lack of sustainable business growth and
profits can only mean that your competitors are going to overtake you,
steal your customers and eventually kick you out of the business you
worked so long and so hard for?

If you're not, you can probably leave this page right now, because you
obviously don't care about the long-term growth and success of your
enterprise. BUT if you are worried, that's good! Because it only means
you seriously care about your business and how you want to see it
succeed enormously in the future.

Well, first let me describe the typical business scenario you're most
likely going through right now...

You've been in business for the last 3-5 years and your business has
been turning a decent enough profit every year to stay in business so
far. In fact, you could say you're doing relatively well, since 90% of
all businesses close down within a year!

However, you're worried about the lack of business growth in the last
couple of years. Or worse still, you may even be losing revenue and
your profit margins are thinning due to intense competition.

And you know you NEED to do something! New ideas, new ways ,or new
strategies on how you can improve your business quick, because you know
doing nothing is just committing entrepreneurial suicide.

But the trouble is you not sure what's the best way to move ahead of
your competition...

And Right Now You're Utterly Frustrated With Your Business!

You seem to have reached a point where no matter what you do, you just
can't seem to bring your business or your profits to the next level.
It's like you're stuck on this never-ending plateau and you don't know
when you're going to reach the next peak in your business growth. If
ever!

Well, I can right now reveal to you why your business is NOT doing as
well as it should be. Why your profits have been stagnant for the last
couple of years and why you just can't bring your business to the next
level.

It's because your business lacks a BRAND.

And without a strong and defining brand for your business, you're just
a another face in the crowd. In a the sea of millions. And that's why
your customers DON'T remember you and have no compelling reason to buy
from you, even if you think otherwise!

Don't believe me?

Take This Quiz And I'll Prove It To You!

I'm going to show you 7 words, and when you see a word, I want you to
think of the first thing that comes into your mind immediately. Are you
ready? Ok, let's go...

* Fast food -

* Computer software -

* Coffee -

* Luxury car -

* Search engine -

* Razor -

* Soft drink -

Here's What You Were Thinking Of...

Now if you're done taking the quiz... your answers almost always come
out like this:
* Fast food - McDonalds

* Computer software - Microsoft

* Coffee - Starbucks

* Luxury car - Mercedes-Benz

* Search engine - Google

* Razor - Gillette

* Soft drink - Coca-Cola

Surprised? You shouldn't be! You think of these companies (and you BUY
from them) because they've built their businesses into MASSIVE brands.
And they have embedded their brands so well into your brain that the
moment you think of buying jeans, batteries, cigarettes, or sportswear;
you immediately think of Levi's, Duracell, Marlboro, and Nike!

Do you know how powerful this is? Do you know what this level of
branding can bring to your company?

Kick Ass Branding = Massive Profits. Period.

And these companies make multi-billions of dollars every single year. I
know it sounds far off to you. But what if your business could just
make 0.1% of that? Wouldn't that be something?

What if your business brand could dominate your own niche the the same
way these companies dominate theirs? Do you still think that your
business can survive long-term without a strong and defining brand?

No way.

And your competitors who DO understand the power of a brand will
dominate your marketplace. And maybe you are already starting to see it
happening in yours.

5 Major Reasons Why Your Business Will Eventually Tank...

If you DON'T start building a strong brand business right now, I can
guarantee your profits and business success are going to be eventually
flushed down the drain. In fact I can give you 5 BIG reasons why your
business is going to go downhill:

Without a strong business brand...

bullet Your business will lack clarity in what your marketplace truly
needs. And because of that you will NOT be able to deliver the right
offers to your market; wasting valuable time, money, and resources in
the process.

bullet Your company's message will be inconsistent and cause confusion
in your consumers, and in serious cases, even mistrust in your business
itself!

bullet Your staff will suffer from low morale and a high turnover rate,
because they see no sense of purpose in working for your company
besides their monthly paycheck.

bullet You have no Unique Selling Proposition to differentiate yourself
from the competition, which will eventually wipe you out!

bullet And sooner or later, the products/services your business offers
will become commodities. And when that happens you have no choice but
to compete with your competitors by offering the lowest prices around,
leaving you with paper-thin profit margins and zero business growth.

Now as you went through the list and if you noticed that your business
is already suffering from one of the reasons I've given you above, you
know what I'm revealing to you know are critical business situations
that REAL businesses face today. And your business needs to step up
right now!

OK... So Who Am I To Tell You What To Do?

Before I get rude, let me formally introduce myself. My name's Ken Chee
and I've been in the advertising, marketing, and branding industry for
the last 5 years.

At the age of 27, I started my advertising agency business, Just Media,
with just $9(!) and within 18 months, generated $1.2 MILLION in revenue
for my startup business. I've addressed over 40,000 people as one of
Asia's authority speakers in the areas of entrepreneurship, brand
strategy, ROI marketing and advertising.

In 2005, I was awarded the Spirit of Enterprise Honoree Award from the
President of Singapore, Mr SR Nathan.

Ken Chee Receiving The Spirit of Enterprise Honoree Award
From The President Of Singapore, Mr SR Nathan.

The Spirit of Enterprise Honoree Award is given to the top
entrepreneurs in Singapore every year, and I was selected as one of its
esteemed honorees.

8-Figure Results For Your Business!

You see, I don't believe in creative advertising that only serves to
make your business 'look good'. I'm in the business of creating "Ideas
That Sell" that produce REAL, quantifiable results for your business
and your bottom-line. In other words, your advertising must make money
for you!

And that's why to date, my business clients have added over $10 MILLION
in total to their bottom-lines, by directly implementing my ideas and
strategies into their marketing models. Here are just some of them:

Just Some Of The Major Brands My Brand Agency 'Just Media' Has Worked
With.

I'm not telling you all this to show off to you (ok... maybe I am). I
show this to you because I want to prove to you that I walk the talk. I
know what makes a successful business tick and what it takes to make it
extremely profitable in a short period of time.

And if you want to learn how to grow your business to the next level,
it only makes sense to learn from someone who knows exactly what he's
doing.

I know exactly what to do to make sure your advertising makes money for
your business, because I've worked with over 142 companies over the
last 5 years including the big boys like Audi, Levi's, and Hugo Boss
helping them produce real measurable marketing RESULTS.

"Broke The Million Dollar Barrier In Just 2 Years!"

On behalf of our management team, I want to express our heartfelt
appreciation to Ken Chee and Just Media for being such a powerful force
as our exclusive branding and advertising agency since 2003.

You have been instrumental in our 200% growth these past 2 years ,
helping us break the million revenue barrier through creating various
unique, out-of-the-box tactical marketing campaigns.

We look forward to move this relationship to new heights and your
company truly lives up to its motto, "Ideas that Sell".

Thank you so much! I also salute the 101% commitment and the high level
of competency from your team.

Ms. Wendy Kwek
Founder & Managing Director of Executive Directions
Spirit of Enterprise Award 2004

"Great Job Done For Hugo Boss SOUL!"

It was a pleasure working with the Just Media team and a great job done
for the Hugo Boss SOUL campaign.

From conceptualization to completion, the event was well orchestrated
and it effectively encapsulated the essence of our Brand DNA, all
within an amazing turnaround time.

Rachel Teo
Brand Manager for HUGO
Cosmopolitan Cosmetics Pte Ltd

What Kick-Ass Branding Can Do For Your Business!

Now let me ask you one question.

When you saw all those testimonials earlier, which testimonials created
the MOST impact for you?

I bet you the testimonials from the BIG companies like Lexus, Canon,
Panasonic, and Fujitsu impressed you the most, and convinced you that I
really am an expert in marketing and branding.(I really am, by the way
:-).

Now why do you believe that even though you've never met me in person
before?

Because you were thinking that if these big global brands can approach
me for marketing and branding advice, I really MUST know what I'm
doing. Or these big boys wouldn't have come to me in the first place!

And because I had these BIG brands to back me up (and you trust these
brands), so by proxy you now also trust me as an expert even though
this may be the first time you've come across me.

So you see... that's the power of a BRAND!

6 Reasons Why Branding Will Explode Your Business Profits Now!

Now you understand how powerful a brand can be for your business,
here's how your business is going to transform literally overnight when
I apply these techniques into your business.

bullet The more your customers value your brand, the more they will buy
your products and services, and recommend them to other people. They
will also pay a premium for your products, allowing you to increase
your prices and your profit margins instantly!

bullet As your brand becomes more valuable, you'll find employees who
will clamor to work for you. You'll find easier to attract and hire top
talent into your company. Also because your employees value your brand,
they understand what is needed to done to run your business the way
your brand define it.

bullet A strong brand will multiply the value of your company (90% of
the asset value of some major corporations lies in their intellectual
property), and assures your company has a profitable future. This makes
your business attractive to investors and shareholders.

bullet You will find your suppliers giving you better service at a
lower total acquisition cost, because suppliers also like to be
associated with strong brands. This benefits their own reputation in
the eyes of current or potential customers.

bullet Retailers, distributors and wholesalers will give you more "air
time" and shelf space for your products, thus enhancing further the
value of your brands in the eyes of your consumers.

bullet Opinion leaders like the media, politicians, and non-government
organizations are more respectful of strong brands, thus giving your
business a competitive edge over your competitors.

In a nutshell, your brand will build strong and powerful relationships
with your market internally and externally, because it instills trust
and confidence in what your business stands for.

"Campaigns Generated 200% ROI Instantly!"

The team in Just Media is business-savvy and result oriented. They did
their best to understand my business and propose campaigns that work,
echoing their brand vision of creating Ideas That Sell, generating 200%
ROI in our campaigns instantly!
Working with Just Media offers me the assurance that they will go the
extra mile to ensure the success of our projects.

Ms Sally Teo
Marketing Manager
Seraya Energy Pte Ltd

"Real Results, Professionalism And Value Creation!"

At InterContinental Hotels Group, we believe in delivering an
unforgettable customer's experience through our relentless pursuit of
innovation and excellence at all our hotel chains.
And we are very pleased that the Just Media team has effectively
encapsulated the essence our Brand DNA in all the communication
projects we have done. I strongly recommend Just Media's services and
strategies if you demand real results, professionalism and value
creation in your organization.

Ernest Lim,
IT Director
InterContinental Hotels Group Asia Pacific

"One Of The Best Sales Campaigns Ever!"

In our feedback from Eyecare customers in the last two weeks, 85% of
our target audience have heard of our brand from TV, Word of Mouth,
Radio and Billboards.
We had one of the best sales on this campaign ever since our company
incorporated 3 years ago.
Dr. Abdulla Zahir from Maldives
Managing Director
Eyecare Opticals

Now that you understand that you need a strong brand to back you up,
before your business can reach its next of level of growth...

Here's how I'm going to supercharge your business brand for you...

Here's What You're Going To Discover Inside:

Chapter 1 - The Soul of Your Business
The one singular reason you MUST be clear about before starting a
business! If you don't have this written down and clearly defined, your
business is bound to fail!

Chapter 2 - Clarity. Power. Results
How to align your business with your personal values, set clearly
defined goals and create a focused action plan for success.

Chapter 3 - Insight Vs Intuition
A lot of businesses start of on pure speculation. But successful
businesses are based on precise market insight. 4 ways to discover
market insights that will decide if your business idea is boom or bust.

Chapter 4 - Problems That Will Make You Rich
Why PROBLEMS will make you and your business rich and successful.
(Don't understand this? Read this chapter to find out)

Chapter 5 - Knowing Why They Buy What They Buy
One simple 'Laddering Exercise' that will unearth your customer's core
beliefs and motivations about purchasing certain brands or products and
how your business fits inside.

Chapter 6 - Key Drivers and Psychographics
Discover what drives your customers purchasing decisions based on their
v_____, b______ and d___________. Because once you understand what
drives your customers, you can get them to choose your brand again and
again.

Chapter 7 - Seven Differentiation Strategies That Will Dominate Your
Niche
Discover the seven differentiation strategies that you can apply in
your business today that will allow you to dominate your niche
successfully AND cost-effectively.

Chapter 8 - Eight Critical Elements in Constructing Your Brand DNA
The eight critical elements BRAND DNA and why you must align all of
them for your brand to be successful. Miss out on anyone of them and
your brand becomes inconsistent and ineffective.

Chapter 9 - Knowing Your First Million Dollar Formula
Discover what it takes to reach your million dollar goal. (If you don't
even know what you need to do daily to reach your million, you will NOT
achieve your goal!)

Chapter 10 - 3 Steps and 22 Marketing Tools and Strategies
The 3 steps and 22 marketing strategies that will increase your sales
instantly. Works every time without FAIL. (Don't believe it -- test it
out for yourself!)

Chapter 11 - Deadly R.O.I. Marketing Mistakes & How to Avoid Them
The 5 deadly R.O.I. mistakes you must avoid -- if you want your
business advertising to create results for you.

Chapter 12 - Five R.O.I. Marketing Principles to Make You Rich
The 5 R.O.I. principles that will have your customers wanting to buy
your products/services like hot cakes out of the oven!

Chapter 13 - 19 Tips for Writing Powerful Marketing Material That
Generates Instant Results
19 simple tips you can apply immediately to create POWERFUL
advertisements for your products, brand and business.

Chapter 14 - 7 Mistakes You're Making on the Internet That Are Losing
Money for Your Business Every Single Day
7 mistakes you MUST avoid if you want your website to start generating
more sales and leads for your business right now. (98% of websites
suck!)

Chapter 15 - Brand Mastery Case Studies
5 real-life case studies of companies that applied the Brand Mastery
principles and achieved increased results and performance. (You
definitely want to read more about this.)

-

So How Much For Brand Mastery?

I'll get straight to the point.

The price of Brand Mastery is the same for almost any book you can find
in a good bookstore. It is yours for just...

US$19.95

And if you need further reinforcement that this book is the right
purchase for you, I offer a 60-day 100% money back guarantee.

My ROCK-SOLID 60-Day Unconditional Guarantee

If for any reason whatsoever that you are unhappy with your purchase of
Brand Mastery ... simply ask for a FULL 100% refund within the next 60
days and I will return you every single penny - no questions asked!

Just send me an email with your receipt saying that you want a refund
and I'll return you every single penny. No questions asked. It's that
simple!

-

You absolutely have NO risk at all with a deal like this. Simply
download the entire Brand Mastery book and learn ALL the marketing and
branding strategies I reveal inside. If you're not satisfied with what
I teach you, then I'll give you back your money and you still get to
keep the book! That's how confident I am of what I'm about to teach you
inside the book.

Enough said. Take action now!

[_] Yes Ken! I'm Ready To Boost My Business Branding, Profits, And
Success To A Whole New Level And Leave My Competitors In The Dust!

I understand my order will be processed on a totally secure
server, and once it is processed, I will be able to access my products
and bonuses immediately ... even if it's 2am on a Sunday.
I understand that the product will be delivered to me
digitally. I will be given instant exclusive access to enter the "Brand
Mastery" Members Area where I will be able to download my purchase.
I understand that I have 60 days to test drive and use every
bit of information that's revealed inside Brand Mastery and if I am for
any reason whatsoever not 100% thrilled with Brand Mastery, I can get a
FULL refund. No questions asked.

-

- -

What are you waiting for? You have nothing to lose... except your
future business success.

To your long-term business success,

Ken Chee

-

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